Elegance, art and design: The Golden Ratio

Elegance, art and design: The Golden Ratio



Understand the beauty, sometimes amass it, it has been a wish of the human being since the antiquity. We know that we like the proportionate and balanced faces. We call elegant to the people that have something is dificult to explain and we can´t define. But also we are attracted to objects, flat, or natural element.


They have something in common?

About 2,300 years ago, Euclid of Alexandria already speaks of a proportion derived from the division of a line following what he called the “extreme and average ratio.

The segment division with this proportion, is equal to the irrational number 1,61… ONESIXONE

The succession of Fibonacci and the number of gold are two sides of the same coin. This is represented by the Greek letter Phi (Φ, φ) in honor of Phidias, for being the initial of the name of this Greek sculptor, exponent of the proportion and beauty of the human body.

Luca Pacioli was who baptise this proportion as divine in 1509 in his work “De Divina Proportione”, and it gives cause for Durero and some yearslater he published how to trace the golden spiral.



Apolo de Kassel. Copia romana, posiblemente del Apolo Parnopio de Fidias. París, Museo del Louvre

espiral de durero



The Divine Proportion of Nature

We do not know if in ancient times the great concordances between the golden ratio and the natural world were known, but we can intuit that the observation of the environment led to a certain intuition.

There is something special about the balanced arrangement and quantity of flower petals, between the trunk thickness ratio and the branches of a tree, the distribution of the leaves on a stem or the seeds of the plants, on the spirals of A pineapple, the center of a sunflower, a snail, …

Too many similarities to not see a pattern: the beauty of the simple and complex.




The golden ratio in art


Studies like those Dr. Fechner have shown that the perception of beauty lies in the golden ratio. That which most closely approximates the number Phi Φ (1.61 …), will be perceived as more beautiful and perfect. This notion of beauty and perfection is applicable to architectural structures, paintings, musical scores, fractals and people


From the Parthenon of Athens, to the work of Mario Merz (s XX), passing by Mozart, or Da Vinci. Artists have used this proportion, sometimes consciously and sometimes by intuition, to compose their visual, musical or architectural works.


Partenon. Mario Merz


Aura number and contemporary design

It appears incredible that the “Mona Lisa”photograph and the Twitter logotype can to have something in common. Yes, its proportion responds to the golden ratio Φ (161).That proportion is the one used by today’s great designers, as well as by artists, to equip their works with that balance and proportionality that covers them with a serene elegance.

Based on this proportion is created the collection of handbags of our firm, and in honor of it our name: ONESIXONE


Espiral de Durero onexisone logo


See the ONESIXONE designs based on the golden ratio →

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