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Elegance, art and design:

The Golden Ratio

17 APRIL 2019

Do they have anything in common?

2,300 years ago, Euclides of Alexandria already talked about the ratio derived from the division of a line, following what he calls “extreme and medium reason”.

The division of a segment with this proportion, is equal to the number 1,61… Onesixone.

The Fibonacci Succession and the Golden Ratio are like two sides of the same coin. This is represented by the Greek letter Phi, in honour of Fidias. Phi is the first letter of the Greek sculptor, developer of the proportion and beauty of the human being.

It was Luca Pacioli who named this proportion in 1509, in his work “De Divine Proportione”. And it was Durero, who, years later, published how to draw the golden spiral, based on the golden ratio.

The Divine Proportion on Nature.

There is something special in the amount of petals of a flower, between the ratio of the thickness of the trunk and the branches of a tree, in the distribution of the leaves in a stem or the seeds of the plants, in the spirals of a pineapple, of the center of a sunflower, of a snail, …

Many similarities to not see a pattern: the beauty of simple and complex.

Golden ratio on art.

Studies like those of Dr. Fechner have shown that the perception of beauty lies in the golden ratio. That which comes closest to the number Phi Φ (1.61 …), will be perceived as more beautiful and perfect. This notion of beauty and perfection is applicable to architectural structures, paintings, musical scores, fractals and people.

From the Parthenon of Athens, to the work of Mario Merz (s XX), through Mozart, or Da Vinci. Artists have used this proportion, sometimes consciously and sometimes intuitively, to compose their visual, musical or architectural works.

The Golden Number and the contemporary design.

It seems amazing that the portrait of Mona Lisa and the logo of Twitter would have anything in common. It’s true, its proportion is related to the golden ratio or 161. This proportion is used by great designers, as well as by artists, to provide their works with balance and proportionality.

The handbags collection is created based on this proportion, and the name of the brand comes from the Golden Ratio, Onesixone.

So now, you can say your bag is aesthecally perfect. Meet the entire collection and buy yur favourite here

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