Elegance, art and design: The Golden Ratio

17 April 2019

To understand beauty, sometimes to have it and treasure it, has always been a desire of the human being since the antiquity. We know that we like well-proportioned faces.  We can tell someone is elegant when he/she has “something”, difficult to explain you can’t define. But we are also attracted by objects, buildings and of course, elements of nature.

Do they have anything in common?

2,300 years ago, Euclides of Alexandria had already talked about the ratio derived from the division of a line, following what he calls “extreme and medium reason”.

The division of a segment with this proportion, is equal to the irrational number 1.61 … Onesixone.

The Fibonacci Succession and the Golden Ratio are like two sides of the same coin. This is represented by the Greek letter Phi, in honour of Fidias. Phi is the first letter of the Greek sculptor, developer of the proportion and beauty of the human being.

It was Luca Pacioli who gave name this proportion as Divine in 1509, on his work “De Divine Proportione”. And it was Durero, who, years later, published how to draw the golden spiral, based on the golden ratio.

The Divine Proportion on Nature.

We do not know if in the antiquity the enormous concordances between the Aurea Proportion and the natural world were known, but we can intuit that the observation of the medium propitiated a certain intuition.

There is something special in the well-balance disposition and the amount of petals of a flower, between the ratio of the thickness of the trunk and the branches of a tree, in the distribution of the leaves in a stem or the seeds of the plants, in the spirals of a pineapple, of the centre of a sunflower, of a snail, …

Many similarities to not see a pattern: the beauty of simple and complex.

Golden ratio on art.

Studies like those of Dr. Fechner have shown that the perception of beauty lies in the golden ratio. That which comes closest to the number Phi Φ (1.61 …), will be perceived as more beautiful and perfect. This notion of beauty and perfection is applicable to architectural structures, paintings, musical scores, fractals and people.

From the Parthenon of Athens, to the work of Mario Merz (s XX), through Mozart, or Da Vinci. Artists have used this proportion, sometimes consciously and sometimes intuitively, to compose their visual, musical or architectural works.

The Golden Number and the contemporary design.

It seems amazing that the portrait of Mona Lisa and the logo of Twitter can have anything in common. It’s true, its proportion is related to the golden ratio or 161. This proportion is used by great designers, as well as by artists, to provide their works with balance and proportionality.

The handbags collection is created based on this proportion, and the name of the brand comes from the Golden Ratio, ONESIXONE.

So now, you can say your bag is aesthecally perfect. Meet the entire collection and buy yur favourite here (Click a la tienda )

You may also like

‘The luxury bag from the perspective of Greta Fernández